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A new look & feel identity

A new look & feel identity

To accompany the changes in its environment and implement its new ambitions, Icare is changing its brand identity.

 

The new brand identity of Icare

To accompany changes in its environment and implement its new ambitions, Icare is changing its brand identity and reaffirming its mission to support its partners in the co-design of tailor-made offers.

 

Our tailor-made solutions are built on four items:

  • Be part of the partner’s strategy
  • Understanding your business problems
  • Personalise products and services
  • Co-build with partner

The graphic messages

Rounding in a square, isometric unit shape, the logotype evokes digital and agility

In the lettering colours, the two-colour arrow symbolizes the close link between Icare, the distributor, the partner and the clien